Based on what appear to be DMs between Karp and the company would like to physically inspect the alleged shrimp tails, and will be sending Karp a “pre-paid, addressed envelope” for the specimens. We assure you that there's no possibility of cross contamination with shrimp.- Cinnamon Toast Crunch March 22, 2021 “We assure you that there’s no possibility of cross contamination with shrimp.”Īfter further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. “After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended,” the company explained. Within hours, had reached a preliminary conclusion. Can you please send us a DM to collect more details? Thanks!- Cinnamon Toast Crunch March 22, 2021 We’re sorry to see what you found! We would like to report this to our quality team and replace the box. “Can you please send us a DM to collect more details?” “We’re sorry to see what you found!,” it tweeted, vowing to both alert the quality team and replace the box. When Karp, nervous he might “never eat (or sleep) again without answers,” alerted the company to the alleged shrimp situation, did express concern. What did General Mills, maker of Cinnamon Toast Crunch, say about this? According to the cereal’s own website, Cinnamon Toast Crunch is made out of: “Whole Grain Wheat, Sugar, Rice Flour, Canola Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color” with “BHT Added to Preserve Freshness.” It contains wheat and soy ingredients, but not shrimp. Is shrimp a standard ingredient in Cinnamon Toast Crunch? Ummmm - why are there shrimp tails in my cereal? (This is not a bit) /tTjiAdrnVp- Jensen Karp March 22, 2021 “Ummmm why are there shrimp tails in my cereal? (This is not a bit)” he wrote, above an image of what appeared to be shrimp tails in his cereal. Karp discovered a pair of what looked like cinnamon-sugar encrusted shrimp tails in his cereal. Photo: Jenniveve84/Getty Images/iStockphotoĪt 1:32 pm yesterday afternoon, Jensen Karp, a rapper, writer, comedian, producer, gallery owner, actor, and podcast host, took to Twitter to recount a disturbing experience he had just had with a box of Cinnamon Toast Crunch.
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